What Is Public Relations? Everything You Need to Know About PR in 2025

When you hear public relations (PR), what’s the first thing that comes to mind? Please, don’t say press releases. Oh no, you just thought about it, didn’t you? Well, there goes my heart, shattered into a thousand pieces. But let’s be real. If you’ve always believed that PR is just about writing press releases (or […]

Is AI a Threat or an Ally? How to Use AI Without Losing the Human Touch

The Day AI Helped Me Save My Business (But Almost Ruined It Too) We were in a team meeting last week, casually chatting about AI. Then someone said: “Most of the blogs I’ve read lately feel the same, like they were all written by the same AI robot.” We all nodded. Because she was right. […]

The Top 3 Marketing Mistakes Nigerian Brands Make After the Holidays (And How to Avoid Them)

Picture this: It’s January 2nd. The oblee season is over, the IJGBs have packed their bags, and the frenzy of Detty December has fizzled out. After the chaos of holiday shopping sprees and Black Friday sales, many brands let out a sigh of relief, thinking, “Finally, we can relax.” But here’s the thing – while […]

Is Influencer Marketing Effective? Here’s 4 Reasons Why It’s Still Very Relevant in 2025

Is Influencer Marketing Effective? Here’s 4 Reasons Why It’s Still Very Relevant in 2025 Is Influencer marketing still a thing? “Hey everyone, it’s your girl Diane, get ready with me for a dinner with my boo! My bag is from Louis Vuitton, my shoes are Dior, and this flawless look? All thanks to Fenty Beauty.” […]

2025 Marketing Trends to Watch out for

Marketing isn’t for the faint-hearted. At its core, it’s about understanding human psychology, and let’s face it, people can be wildly unpredictable. One minute, everyone’s raving ‘I can’t cook at 4am for my husband’, and the next, they’re deep in their Nara Smith making-food-from-scratch era. As marketers, we have to listen, adapt, and occasionally cry […]

Here are 50 important social media marketing statistics that you should be aware of for 2024

If you’re trying to improve your social media marketing strategy, understanding key industry statistics is the perfect starting point. Social media statistics give you valuable insight into who your audience is, their interests and habits, and the state of the industry as a whole. This data helps you tailor your marketing strategies to boost engagement […]

Using Gaming Analytics to Optimize Your Customer Data for Continuous Business Expansion

Gaming information is among the most valuable sources of data available. Companies are resting on a wealth of information, given that 16% of U.S. gamers’ weekly leisure time was devoted to gaming in 2018 and there are 2.7 billion video gamers worldwide. An analytics solution and data strategy are imperative to effectively utilize the provided information. […]

15 Key Social Media Metrics to Monitor for Business Success in 2024

As we step into another technological-oriented year ahead, the role of social media metrics in shaping business strategies is more pivotal than ever. With a user base exceeding 4.95 billion as of 2023, social media isn’t just a platform; it’s a barometer for consumer engagement and preferences. With 61.4% of the world using social media, […]