How Marketing Shapes Consumer Behaviour
Table of Contents Introduction Why do we choose one restaurant over another? Or spend extra on a phone we could get cheaper elsewhere? The answer lies in how marketing shapes our decisions, often without us even realising it. Behind that decision is a mix of need, perception, influence, and trust. For business owners and brand […]
How a Strong Positioning Statement Transforms Your Brand
Okay, let’s have a quick heart-to-heart about creating a strong positioning statement for your brand. You know that feeling when you walk into a party and someone’s trying way too hard to be everything at once? They’re offering you wine, kombucha, a protein shake, and a business card—all at once. That’s what a brand without […]
Insights, Dashboards, and Analytics.
Insights, they say, reveal far more about user personas, segmentation, and performance. Dashboards, meanwhile, give an at-a-glance analytical view of the user’s journey through the funnel. Looking at marketing through a data-driven lens helps brands analyse averages across every touchpoint. In today’s age of ‘vibe’ marketing—where viral trends, social sentiment, and social media metrics like […]