How to Capture the Mind of Your Audience Using Storytelling

When you think about storytelling, what comes to your mind? Think about the last time a piece of content stayed with you long after you scrolled past it. It probably wasn’t a banner ad, a clever slogan, or a list of product features. More likely, it was a story, something that made you pause, feel […]

PR Crisis Management: From Mistakes to Building Trust

Introduction The internet never forgets, and for Ibom Air, one passenger crisis was all it took to drag their reputation even lower. On August 10, 2025, a clip of a passenger being dragged off a flight for refusing to switch off her phone went everywhere. The rough handling, the public humiliation, and the dramatic lifetime […]

How Marketing Shapes Consumer Behaviour

Table of Contents Introduction Why do we choose one restaurant over another? Or spend extra on a phone we could get cheaper elsewhere? The answer lies in how marketing shapes our decisions, often without us even realising it. Behind that decision is a mix of need, perception, influence, and trust. For business owners and brand […]

How a Strong Positioning Statement Transforms Your Brand

Okay, let’s have a quick heart-to-heart about creating a strong positioning statement for your brand. You know that feeling when you walk into a party and someone’s trying way too hard to be everything at once? They’re offering you wine, kombucha, a protein shake, and a business card—all at once. That’s what a brand without […]

Insights, Dashboards, and Analytics.

Insights, they say, reveal far more about user personas, segmentation, and performance. Dashboards, meanwhile, give an at-a-glance analytical view of the user’s journey through the funnel. Looking at marketing through a data-driven lens helps brands analyse averages across every touchpoint. In today’s age of ‘vibe’ marketing—where viral trends, social sentiment, and social media metrics like […]