Insights, Dashboards, and Analytics.

Insights, they say, reveal far more about user personas, segmentation, and performance. Dashboards, meanwhile, give an at-a-glance analytical view of the user’s journey through the funnel. Looking at marketing through a data-driven lens helps brands analyse averages across every touchpoint. In today’s age of ‘vibe’ marketing—where viral trends, social sentiment, and social media metrics like […]