When you think about storytelling, what comes to your mind? Think about the last time a piece of content stayed with you long after you scrolled past it. It probably wasn’t a banner ad, a

Introduction The internet never forgets, and for Ibom Air, one passenger crisis was all it took to drag their reputation even lower. On August 10, 2025, a clip of a passenger being dragged off a

Table of Contents Introduction and understanding the broader terms that help in shaping consumer behaviour, with a focus on marketing. Definition of key terms The Bigger Picture: What Shapes Consumer Behaviour Marketing as the Shaper

Okay, let’s have a quick heart-to-heart about creating a strong positioning statement for your brand. You know that feeling when you walk into a party and someone’s trying way too hard to be everything at